This goes out to all of us who want to learn about UX, content and microcopy.
My name is Mika. I live in Manchester, UK, with my wife, bicycle and at least one raincoat each. I have worked with photographers, written about birds, developed a website for a strategic marketing company and wrote a piece on home-brewed beer in China. My aim is to become an experienced UX writer, and this is my first project – a blog.
I wanted to swan dive into the noble art of UX-writing, so I launched this web page/blog/whatever on September 3, 2018. Most of the blog posts are in Swedish, soz guys. If you do read Swedish, you can take a look at the spark that started it all here: Link.
Sounds alright so far. But honestly, why text? I know Instagram is king.
Let’s start with web content. It is written for humans and not robots. So it is very important what happens after Google. Is the webpage I am using easy to navigate? Can I quickly fill in my credit card number? Fill in a form? Click this link? How? Where?
This is where UX-writing and microcopy come into play, but invisibly. Its only purpose is to make your connected life easy. If your web page provides a comfy environment, your guests will feel welcome and cared for. And they will return and make you happy.
Simply: Choose your words. Or choose someone who chooses your words. (Me!)
Microcopy you say. That’s even smaller than mini. Is text dying?
Well, not really. Since we need to write less and less, it’s even more important to write the right stuff. Yes! You just read it, the right stuff.
We got a text and words in so many more places right now. More than ever. It’s in the search bar of your music app, it’s on the web page you use every day, it’s in webshops with an address form. It’s nothing we think about every time, but to make the internet human we need those small texts written by human beings. Maybe it’s just one word, but its the right word.
There are strong connections between the right texts and customer satisfaction.
What? You had me at customer satisfaction! I want to hire Mika.